PinnedAnders PetterssonAn expat’s guide to British EnglishDo you think British English is just like international English? Think again. Here are my top tips for understanding the Brits.4 min read·Jun 21, 2021--5--5
Anders PetterssoninHuman PartsWhy Italians Use Dozens of Words for Simple InstructionsAnd other examples of why more is more in Italy·6 min read·Nov 29, 2020--13--13
Anders PetterssonWhy you should visit Helsinki and Brussels before designing a multilingual websiteHere is what a trip to bilingual Helsinki and Brussels can teach us when designing multilingual websites, along with five best practices7 min read·Jul 9, 2020----
Anders PetterssoninThe StartupNeed a Unique Brand Name? Try a Finnish DictionaryLooking for a good brand name for that startup idea of yours? Follow the examples of Silicon Valley, and choose a Finnish name.5 min read·May 15, 2020--3--3
Anders PetterssonHow do brand names become part of everyday language?Some brand names become synonyms for words. Can you come up with the next brand name that will be used as a verb?4 min read·May 2, 2020--1--1
Anders PetterssonDon’t get lost in translation — how to adapt your brand for different marketsIf you do not take cultural context into consideration when translating your message, you can end up in trouble.4 min read·May 2, 2020--1--1