Big Ben and the Thames in London
Big Ben and the Thames in London. Photo: iStock.com/sborisov

Past Is Prologue

And other examples of why more is more in Italy

The Statue of David in Florence. Photo: iStock.com/Feverpitched

Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with five best practices.

Golden ornaments on houses at Grand Place in Brussels
Grand Place in Brussels. Photo: iStock.com/querbeet

Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb?

Billboards at Piccadilly Circus in London
Billboards at Piccadilly Circus in London. Photo: iStock.com/Niel Herdman

Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in five different countries, I have often noticed this myself.

Billboards and a yellow cab in New York
Billboards and a yellow cab in New York. Photo: iStock.com/batuhanozdel

Anders Pettersson

Multilingual digital marketer that has lived in Finland, Sweden, Italy, Belgium & the UK. Thoughts on languages & marketing. anderspettersson.co.uk/contact

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