And other examples of why more is more in Italy — In Italy, you’ll find signs about face masks with 40 words in bureaucratic language. No smoking signs consist of 109 words of legal text, and simple toilet signs can be made up of 122 words. What reasons can we find for this in Italian society? Among the novelties the Covid-19…

Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with five best practices. — Are you creating a multilingual website and need some guidance on the user experience? A good source of inspiration is to look at how bilingual cities or multilingual countries work, and how their websites are set up.

What do American brands Taika, Vuori, Levätä, and startups Sisu, eero and Lumi Labs have in common? Their names all come from Finnish, and shows how brands look for unique names in a language that is one of the most difficult to learn for English speakers If you work in…

Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb? — Nike. GE. Disney. Google. Some of the most famous brands in the world, with probably the least in common in terms of names. What is it that have made their names stick? Is it the success of their products and services alone, that has made us remember their names, no…

Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in five different countries, I have often noticed this myself. — Companies and agencies can feel frustrated when an approved master version of a message cannot be translated into other languages that easily –imagine if Google Translate, or some app, could translate and culturally adapt our message accurately into other languages.