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Anders Pettersson
Anders Pettersson

122 Followers

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An expat’s guide to British English

Do you think British English is just like international English? Think again. Here are my top tips for understanding the Brits. I moved to London a few years ago, and didn’t think the language would be an issue. I grew up in Sweden, where everyone learns English early on, and…

English

4 min read

An expat’s guide to British English
An expat’s guide to British English
English

4 min read


Published in Human Parts

·Nov 29, 2020

Why Italians Use Dozens of Words for Simple Instructions

And other examples of why more is more in Italy — In Italy, you’ll find signs about face masks with 40 words in bureaucratic language. No smoking signs consist of 109 words of legal text, and simple toilet signs can be made up of 122 words. What reasons can we find for this in Italian society? Among the novelties the Covid-19…

Italy

6 min read

Why Italians Use Dozens of Words for Simple Instructions
Why Italians Use Dozens of Words for Simple Instructions
Italy

6 min read


Jul 9, 2020

Why you should visit Helsinki and Brussels before designing a multilingual website

Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with five best practices. — Are you creating a multilingual website and need some guidance on the user experience? A good source of inspiration is to look at how bilingual cities or multilingual countries work, and how their websites are set up.

User Experience

7 min read

Why you should visit Helsinki and Brussels before designing a multilingual website
Why you should visit Helsinki and Brussels before designing a multilingual website
User Experience

7 min read


Published in The Startup

·May 15, 2020

Need a Unique Brand Name? Try a Finnish Dictionary

What do American brands Taika, Vuori, Levätä, and startups Sisu, eero and Lumi Labs have in common? Their names all come from Finnish, and shows how brands look for unique names in a language that is one of the most difficult to learn for English speakers If you work in…

Finland

5 min read

Need a Unique Brand Name? Try a Finnish Dictionary
Need a Unique Brand Name? Try a Finnish Dictionary
Finland

5 min read


May 2, 2020

How do brand names become part of everyday language?

Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb? — Nike. GE. Disney. Google. Some of the most famous brands in the world, with probably the least in common in terms of names. What is it that have made their names stick? Is it the success of their products and services alone, that has made us remember their names, no…

Branding

4 min read

How do brand names become part of everyday language?
How do brand names become part of everyday language?
Branding

4 min read


May 2, 2020

Don’t get lost in translation — how to adapt your brand for different markets

Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in five different countries, I have often noticed this myself. — Companies and agencies can feel frustrated when an approved master version of a message cannot be translated into other languages that easily –imagine if Google Translate, or some app, could translate and culturally adapt our message accurately into other languages.

Marketing

4 min read

Don’t get lost in translation — how to adapt your brand for different markets
Don’t get lost in translation — how to adapt your brand for different markets
Marketing

4 min read

Anders Pettersson

Anders Pettersson

122 Followers

Multilingual digital marketer that has lived in Finland, Sweden, Italy, Belgium & the UK. www.linkedin.com/in/anderspettersson1988

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