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Anders Pettersson

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Anders Pettersson

An expat’s guide to British English

Do you think British English is just like international English? Think again. Here are my top tips for understanding the Brits.

Jun 21, 2021

Big Ben and the Thames in London

Jun 21, 2021

Anders Pettersson
in
Human Parts

Why Italians Use Dozens of Words for Simple Instructions

And other examples of why more is more in Italy

Nov 29, 2020

Why Italians Use Dozens of Words for Simple Instructions

Nov 29, 2020

Anders Pettersson

Why you should visit Helsinki and Brussels before designing a multilingual website

Here is what a trip to bilingual Helsinki and Brussels can teach us when designing multilingual websites, along with five best practices

Jul 9, 2020

Golden ornaments on houses at Grand Place in Brussels

Jul 9, 2020

Anders Pettersson
in
The Startup

Need a Unique Brand Name? Try a Finnish Dictionary

Looking for a good brand name for that startup idea of yours? Follow the examples of Silicon Valley, and choose a Finnish name.

May 15, 2020

Finnish flag with idyllic lake Saimaa in the background

May 15, 2020

Anders Pettersson

How do brand names become part of everyday language?

Some brand names become synonyms for words. Can you come up with the next brand name that will be used as a verb?

May 2, 2020

Billboards at Piccadilly Circus in London

May 2, 2020

Anders Pettersson

Don’t get lost in translation — how to adapt your brand for different markets

If you do not take cultural context into consideration when translating your message, you can end up in trouble.

May 2, 2020

Billboards and a yellow cab in New York

May 2, 2020

Anders Pettersson

Anders Pettersson

Multilingual digital marketer that has lived in Finland, Sweden, Italy, Belgium & the UK. www.linkedin.com/in/anderspettersson1988

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